LUDÕ

Cirque du Soleil x Grupo Vidanta

THE CHALLENGE

To design an iconic immersive dinner-show for the launch of the BON Luxury Theme Park in Nuevo Nayarit.

Following the success of JOYÀ in Riviera Maya, Grupo Vidanta invited Cirque du Soleil to envision a new project capable of capturing visitors’ attention, enhancing the destination, and strengthening audience engagement.

Grupo Vidanta logo

The challenge is to create a purpose-built theatre featuring spectacular aquatic performances and large-scale immersive scenography, while offering a unique artistic and culinary experience in a dinner-show format.

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THE SOLUTION

The creation of LUDÕ, an immersive dinner-show blending art, water, and gastronomy.

Cirque du Soleil develops LUDÕ, a resident show presented in a custom-built 696-seat theatre, surrounded by monumental aquarium walls and offering a 360-degree viewing experience. Using water as both a source of inspiration and a performance medium, the show combines acrobatics, underwater imagery, immersive storytelling, and fine dining.

Cirque du Soleil LUDO logo

The scenic design, including a programmable rain curtain and a stage capable of holding up to 50 mm of water, creates a distinctive multisensory experience that goes far beyond a traditional show format.

THE RESULTS

Creation of a purpose-built 3,400 m² theatre delivering an immersive experience that combines art, technology, gastronomy, and aquatic performance.
IMMERSION
Enhancement of the destination’s appeal and visitor engagement through a premium, innovative show experience.
ATTRACTIVENESS
Validation of the success of the Cirque du Soleil & Grupo Vidanta partnership model, capable of delivering high-value, unforgettable experiences that strengthen the brand.
PARTNERSHIP

ABOUT LUDÕ

The story follows Ludovico the Visionary on his quest for the first source of water, a symbol of inspiration and universal love, as performers dive, float, and fly through a poetic underwater world. Animated puppets, suspended flutists, talking feet, and bells resonating beneath the water create a universe where creativity and magic become infinite. Like an unexplored cenote, the theatre reveals an immersive setting that interacts with the performers, delivering a truly unique experience that goes far beyond a traditional act.

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