EXENTRICKS

Cirque du Soleil x MSC Cruises

The Challenge

The challenge is to elevate the onboard entertainment experience by introducing exclusive, world-class performances aboard MSC Cruises’ Meraviglia-class ships. The objective is to transform a cruise environment, traditionally limited by space and technical constraints, into a venue capable of hosting immersive, premium theatrical experiences at sea.

MSC cruise ship sailing across the open ocean under a clear blue sky.
Performer balancing horizontally on a high wire inside a cruise ship atrium with a colorful stained-glass ceiling and people watching below.
Top deck of an MSC cruise ship featuring a swimming pool, sun loungers, and panoramic ocean views.

The Solution

The solution is the creation of Cirque du Soleil at Sea, launched in 2013 through a partnership between MSC Cruises and Cirque du Soleil to deliver original shows designed specifically for the fleet.

EXENTRICKS

In 2019, the collaboration expands with EXENTRICKS, conceived for the custom-built Carousel Lounge aboard the MSC Grandiosa.

This 400-seat theater, featuring a 360° rotating stage and advanced technology, enables the presentation of a fully immersive production at sea.

Exentricks logo with the tagline “Expect the Unexpected,” promoting the exclusive Cirque du Soleil show on board MSC Grandiosa cruise ship.
Trailer

EXENTRICKS brought to life a whimsical world in which a troupe must save their show after their star is injured, combining humor, acrobatics, audience interaction, bold costumes, and an electropop score by Milk & Bone.

The Results

Elevated cruise entertainment with a custom-built, high-end theatrical venue.
BESPOKE
Delivered a vibrant, original Cirque du Soleil experience at sea.
ICONIC
Demonstrated the ability to adapt world-class productions to unconventional spaces.
ADAPTABLE

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